Sega recently began the sales drive of its latest gaming device, the Toylet.

Announced to be available to the general market via Sega’s Official Twitter Feed, the Toylet is basically a men’s urinal mounted gaming gadget, rigged to work with a screen which is positioned at eye-level, on top of the urinal.

Initially road-tested in selected locations in Tokyo, the Toylet’s control inputs come from a sensor positioned in the urinal itself.

Capable of measuring volume and pressure levels, the gaming device features short, quick-ending games, with premises like blowing up girls’ skirts or a game where filling coffee cans is the primary objective.

As a gaming device, the Toylet is obviously not for the general public, but its existence has been embraced by various establishment owners who’ve had the chance to have them in their bathrooms, given that it has actually helped (as its initial testing phase reports) maintain cleanliness in men’s bathroom stalls.

The gaming device can also be rigged to play short video advertisements after games, increasing its function as a “bathroom cleanliness aid”, as well as can be rigged to be coin operated.

As a gaming device, unorthodox doesn’t begin to describe the Toylet, given its “unique” input controls, though where it should ideally be positioned does have certain similarities with most portable gaming gadgets.

Starting at $1,748 (from its base 140,000 Yen), additional Toylet games could cost $125 (or 10,000 yen) each, based on reports from Engadget Japan.

For that price, one can’t help but question what exactly is Sega doing with itself now. Has it run out of Sonic spin-off ideas already?