Speculations over the “official name” of the new Wii has raked in a lot of attention, with many convinced that “Wii U” is simply a code name or a work-in-progress handle.

Causing a series of confusions since last year’s E3 expo, the name first came out during the event, with reports telling that the item didn’t exactly inspire wows or impressed nods, with many incapable of going beyond figuring out the console’s naming scheme.

So is the Wii U moniker the official name Nintendo’s going with? It appears to be so.

Given the numerous marketing and advertising campaigns bearing the Wii U name, it’s likely that Nintendo is sticking to Wii U. An official Facebook Fan page with Wii U and a new Wii U logo would stand as testimonies over the naming path Nintendo has decided to take.

These campaigns are a big deal. If the name and logo were to be taken back, it’d just be a show of poor taste and poor planning in Nintendo’s part.

As code names and official names come, it has been a trend (of sorts) for developers to come up with a “working name” or a “code name” while a particular device or software bit is still in its development stage. At times, the name sticks with the item through its beta testing phase, and after that, a well-thought-of, easy to remember, and easy to comprehend name is branded to it before its release.

Some brands wait for the last minute until this “official name” is dubbed over a product’s “code name”.

In the case of Wii U, it appears that this is one trend Nintendo is deviating from.