A casino’s success is based on one thing: profit. Whether it’s table games, slot machines, or dice, there is a mathematical advantage that ensures the house will win in the long run. To maximize their profits, casinos have a number of tricks up their sleeve to make the experience as pleasing and addictive as possible for their patrons. They use scented oils in their ventilation systems to induce a manufactured feeling of happiness and play music that is repetitive enough to make players feel like they are winning even when they’re losing.
To help people gamble for longer, casinos create cozy and intimate rooms that are windowless with a maze of enticing slot machines. This design allows for easy distraction and increases the amount of time people spend gambling. Casinos also strategically place their food and beverage offerings to encourage consumption. In addition, they often employ a strategy of “near-miss” to keep people gambling, by offering them free chips or other prizes when they come close to winning.
Millennials and Gen Xers spend less on gaming than Boomers and Generation Z, so casino marketers need to change their marketing tactics to attract them. They should focus on promoting their unique amenities and location to earn group business and offer discounts or freebies for large groups. By using Cvent’s Competitive Ads for hotels and other destinations, they can gain exposure to event planners looking for a venue in their area.